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Salem Press Kit is a pre-packaged limited edition set of Salem promotional materials. The kit was available for purchase at Comic-cons.


Season One - The Spellbook

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Salem press kit for S1

The press kit of the first season is shaped like an ancient book and was launched in a limited edition for the release of the TV series.

The kit includes a DVD featuring the first episode of the show, a colorful press book filled with great images and information about the production, and a thumb drive in the shape of a key that contains production information. The first season press kit is a very large and impressive volume that resembles an evil-looking, detailed witch's spell book with huge black hinges and the SALEM logo, with other intricately diabolical design elements in gold on the cover.  The crusty-looking witch's volume measures 13" x 9 1/2" x 2 1/2", and opens to reveal the materials and images. 

Season Two - The Malum casket

S2 Press Kit -- Malum

Salem press kit for Season Two

In 2015, the showrunners released a uniquely packaged press kit promoting Season 2 of the WGN series Salem.

The print press kit comes in a stunning triangular box with a faux-leather exterior and ornate antique-like hinges and the title and outer artwork (measures just under 13” on each side, 3 ¼” high). Inside is a triangular glossy press kit with 12 pages of Salem's background, production credits, color photos of the lead cast with character/performer info, and executive producer bios. Also, there’s a glossy manila triangular poster that opens up to measure 22 ½” on all three sides – there is also promo artwork on each of the triangle panels on the other side. In addition, the press kit comes with a little Malum replica.

For the release of the second season, some copies were sent to the winners of a giveaway contest on the Facebook official page.

Season Three

Salem press kit NYCC 02

Salem "Malum Casket" press kit signed at NYCC 2016

During the promotion of the third season at the New York Comic Con 2016, Shane West ("John Alden") and Janet Montgomery ("Mary Sibley") have signed some old press kits of the second season for Salem fans at New York Comic Con.

As of November 2, 2016, the date of the third season premiere, no news regarding a press kit of the third season was available.


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